Amsterdam Museums
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Tuesday October 3

Location A: Jewish Cultural Quarter Museum (click here for directions)

08:30-09:00 Arrival Guests
09:00-09:15 Welcome by officials and representatives (Emile Schrijver)
09:15-10:30 Digital Marketing Pecha Kucha Session (7 min per paper)
1. Pepijn Lemmens - Online dossiers, storytelling and content marketing
2. Adele Magnelli - Enhancing artworks using augmented and virtual reality
3. Simona Juračková - We go social!
4. Patricia Martins and Ana Paula Pontes - Connecting Museums
5. Urša Vodopivec - Enriching Communications Forms by Computer Vision and Intelligent Robots
10:30-11:15 Breakout Discussion
11:15-11:45 Coffee/Tea Break
11:45-12:45 Marketplace of Ideas: Pecha Kucha Sessions + Q&A
1. Peter Stohler - My Museum isn’t working
2. Carolyn Akariza Nduba-Mwenda - The African oral history tradition
3. Deborah Ziska - How the National Gallery of Art inspired a citywide celebration of African American heritage and culture
12:45-13:00 Information about Museum visits
13:00-14:00 Lunch

Location B: Artis Zoo (click here for directions)

08:30-09:00 Arrival Guests​​
09:00-09:15 Welcome by officials and representatives (Heleen Rouw​)
09:15-10:30 Digital Marketing Case Studies (20 min per paper)
1. Joy Chih-Ning Hsin - Adventure of reality and imagination: The Mobile Museum of NMH
2. Patrizia Schettino - Now I want to buy a ticket to India – immersive media
3. Dr. Irena Ruzin - People Smart Sculpture – 4D virtual urban arts – artists, museum, community using digital
10:30-11:15 Breakout Discussion
11:15-11:45 Coffee/Tea Break
11:45-12:45 Marketplace of Ideas: Pecha Kucha Sessions + Q&A
1. Marit Teerling - The Museum as an intersection: The city of Mannheim celebrates the birthday of the bicycle
2. Dr. Davit Poghosyan - Expanding Museum. Working at different public spaces and designing different public spaces as museums. Case studies from Armenian museums and cities
3. Clement Mbugua Kuria - National Museums of Kenya’s digital transformation as a case study
4. Mojtaba Ebadi Fath - Marketing of war museums to say the unspeakable (Case study: Holy defense museum of Tehran)
12:45-13:00 Information about museum visits
13:00-14:00 Lunch


14:00-18:00 Museum Excursions focused on ICOM MPR Topics
19:00-21:00 Drinks and guided private tour at the Van Gogh Museum (Welcome word by Adriaan Dönszelmann)


Tuesday, October 3, 2017