Museums and the City: Marketing and Beyond
1-5 October 2017 @Amsterdam, the Netherlands
Participating in our yearly conference is a unique opportunity to experience the new Amsterdam by taking part in the excursions, international working groups and outstanding presentations and cultural experiences which will be available at ICOM-MPR Conference 2017: Museums and the City: Marketing and Beyond.
Today, professional communication for museums is based on unique content (telling the story of the museum’s collection and activities), on perfect formats (focused on target groups) and a social framing (being embedded into the cities, towns and regions). Therefore, marketing for museums requires much more than creating ads and writing press releases. Building strong relationships and partnerships with the community is critical to a strong and relevant museum brand. Modern museum practitioners must focus their efforts within the community, expand beyond analog channels to connect digitally online and with the media, all while leveraging the cause or causes most important to them. Our world is now driven by partnerships. But, museums are not petitioners. Museums should see themselves as a competent partner with a decisive and unique voice in the competition for visibility and uniqueness (Brand): unique content, unique objects, unique stories, unique insights and, last but not least, authenticity. Against this backdrop, marketing of museums in the future will have to be even more closely linked to location marketing (place, city, region, nation). Join us as we investigate the changing landscape of marketing and beyond.